WhatsApp is creating new channels for corporate and consumer communication. Ecommerce companies can be seen utilising the different functions of the WhatsApp Business API in several ways to enhance the shopping experience they provide to customers, including offering...
Miscellaneous
Google Tag Manager Facebook Pixel Setup
by Ravi | Oct 12, 2022 | Facebook Ads, Miscellaneous
If you’re relying on paid advertising to get new people to your website, i.e. drive more traffic, chances are you’re using Facebook ads. And if you happen to be one of those people that don’t measure the true effectiveness of their Facebook ad campaigns, then this...
Marketing For Beginners: How To Get It Right
by Ravi | Sep 28, 2022 | Miscellaneous
There are numerous lucrative career opportunities in the multi-trillion-dollar marketing and advertising industry. But it's tough to figure out where to begin for those wishing to start a career in marketing. It's even tougher for businesses who are trying to...
46 Digital Marketing Terms You MUST Know
by Ravi | Aug 27, 2022 | Miscellaneous
If you're new to the digital marketing industry, you might find some of the jargon used by digital marketers a tad bit confusing. And even if you are familiar with the industry and have worked in it for a while, certain terms might take a while to get used to. Luckily...
Traditional Marketing vs Digital Marketing: The Showdown
by Ravi | Aug 11, 2022 | Miscellaneous
Since the dawn of the Internet back in 1983, marketers have been coming up with creative ways to reach their audiences every single day. Many companies shifted their marketing efforts from traditional channels to digital platforms, while others found comfort in...
Which Is A Benefit Of Advertising Online?
by Ravi | Jul 18, 2022 | Miscellaneous
Online advertising is the best thing since sliced bread. That's a big claim, we know. But it's true. At least it holds true for marketers, for whom online advertising has revolutionised the way they reach potential customers and clients. You may be wondering, "if it's...