Search algorithms develop every day to provide users with more precise results. Some people think that Google knows about their desires more than they do. In fact, the algorithm is good at guessing your true intention when you search for something. So before you buy...
Over the last few years, marketers have become more and more aware of privacy laws (GDPR, CCPA, ePR, etc.) and how to abide by them. After all, should you ignore them, the consequences can be dire. That’s why digital marketers and business owners have started giving...
Social media advertising has evolved from an entertainment tool to an increasingly popular marketing medium for businesses to reach and engage with their target audience. In fact, in 2022, a whopping 92.1% of marketers in companies larger than 100 employees were...
Google Tag Manager is a powerful tool that allows businesses to add and manage marketing and analytics tags on their website or mobile app without requiring code changes. Such tags can be used on all kinds of websites, including e-Commerce ones using Shopify. In this...
In layman’s terms, the click-through rate (CTR) is a metric that’s used to measure the effectiveness of an online advertising campaign. It's calculated by dividing the number of clicks on an ad by the number of impressions (aka, times the ad was shown). The CTR is...
Technology has significantly changed how people conduct business. Three waves of technology development have occurred since the dawn of the Internet. They're commonly referred to as Web1, Web2, and most recently, Web3. Static information pages dominated Web 1.0 (text...