ChatGPT’s generative AI model has set the tone for AI-powered tools, and SaaS companies are quickly tuning themselves to match market needs. There are numerous AI lead-generation tools out there, and some are better than others. The best ones will integrate with...
Setting goals and tracking your progress as you work towards achieving them is crucial in any endeavour in life, but it’s especially important when you advertise online. After all, if you’re not tracking your progress to understand what’s working and what isn’t, you...
Social media is a great hub where luxury brands can reach and interact with their audiences. It's a chance for them to not only promote their products but also advertise new offerings to an ever-expanding audience. Think of it as a medium to set yourself apart from...
In the world of digital marketing, two of the most popular names that come up are HubSpot and Mailchimp. Both platforms offer a range of features to help businesses manage their marketing and sales efforts, but they are different in many ways. In this article, we'll...
You’ve been looking for a writer to take care of, well, writing, for your business, only to find out that there are two types – content writers and copywriters. Now, you’re wondering, “content writer vs copywriter; who should I hire?” Well, it’s easy to mistake those...
According to recent statistics, the global fitness industry is worth over £90 billion, with more and more people turning to fitness as a way to improve their health and wellness. Such a number means that there’s fierce competition in this field – competition that can...