In the 2000s and early 2010s, the idea of using social media for business was foreign to most business owners. However, with the rise of platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, more and more small businesses are seeing marketing...
Mobile marketing has continued to thrive over the past few years. Unlike any other, it's in a constant state of change and unpredictability. The pandemic years left great consequences on marketing, and naturally, ones that included mobile marketing. This created a...
Digital marketing has been on the rise for years now, and the COVID-19 pandemic did nothing but accelerate its growth. With more and more people staying and working from home, online traffic boomed. And with this boom came a lot of opportunities for companies to reach...
Artificial Intelligence (AI) is a revolutionary technology, decades in the making. It's currently transforming the digital world as we know it. AI is currently being used to power personalised shopping, assistants, content creation, voice detection, autonomous...
Small brands are often wary of outsourcing marketing services to an agency. They prefer to DIY since it feels more affordable. The thing is, it's not. DIY marketing is probably draining your precious time. The time that is better spent on fine-tuning other aspects of...
There's not one marketing consultation these days where omnichannel vs multichannel doesn't pop up at least once. These two buzzwords have become the go-to framework for many modern marketers. But what do they actually mean? How do you know which one is right for your...