2021 was a great year for the digital marketing industry. As a business, there’s no better time than the present to get involved in digital marketing. Search traffic has increased by 2000% in the last two decades. But as opportunities arise, so do digital marketing challenges.
Google Analytics 4 is Google’s most recent iteration of its Analytics programme. It’s the latest and greatest when it comes to both online tracking and analytics. It comes with a wide variety of tracking and reporting features that distinguish it from its predecessor, Universal Analytics.
If there's one thing that businesses learned from the COVID-19 pandemic, it’s the importance of having a strong online presence in keeping a business afloat. More specifically, online marketing. It's reported that worldwide digital advertising spending was at an...
A/B testing is a way of comparing two versions of an app, webpage, ad, email copy and more in order to determine which one is better performing. In its essence, it's an experiment where two or more variants of a page or copy are shown to people at random, and...
One man startups and bootstrapping entrepreneurs often ask us, ‘Can you use Google Sites for a small business’? We understand the appeal behind a one-click site builder like Google Sites. It dramatically cuts short the effort and time it takes to design a website.
Online reviews are synonymous with the reputation of a business, regardless of how small or how big they are. They’re one of the more obvious ways that a brand can get recognised. They also help to improve your search engine rankings and act as an incentive for potential customers to check your business and buy your products and services.