Local search is a crucial tool for small businesses. Approximately three-quarters of consumers around the world stated they used Google to look for local businesses (Statista). In other words, if your business isn’t properly optimised for local search, you could be...
Optimising your website in a way to generate more leads is somewhat of a no-brainer. However, it’s not as easy of a process to generate leads as some might make it out to be. Indeed, in order to get the most out of your website, you need to approach it with a...
Email marketing is considered the peak of all marketing strategies out there, with a higher ROI than any other channel for digital marketing. This spikes the interest of many businesses and marketers that find themselves wondering why they see good open rates but are...
In 2017, Facebook (currently Meta) started to notice that more and more people were watching longer-form videos on its platform, especially on mobile devices. This presented the golden opportunity for Facebook to utilise the behaviour of its users when consuming media...
Email marketing is one of the oldest and most reliable digital marketing strategies out there. Indeed, when done properly, emails could be the ultimate weapon in your digital marketing campaign. However, in order to run a time-efficient and effective email marketing...
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