Today, digital marketers have access to more channels than ever to reach new customers. The true pioneers of marketing will use a combination of social media, display ads, emails, and more, just to get their messages in front of consumers. Our focus this time around...
Artificial Intelligence (AI) is a revolutionary technology, decades in the making. It’s currently transforming the digital world as we know it. AI is currently being used to power personalised shopping, assistants, content creation, voice detection, autonomous...
In 2021 alone, Meta (formerly known as Facebook Inc.) registered a worldwide advertising revenue of around $115 billion. This should come as no surprise since Meta’s main social media network, Facebook, has over 2.9 billion monthly active users. One should also count...
Nowadays, awareness is one of the most sought-after goals by digital marketers. And online ads have long proven to increase brand awareness by at least 80%. One of the Internet’s giants, Google, is home to one of the biggest digital marketing platforms on the...
No one can deny that Google Ads is one of the most effective paid digital marketing platforms on the Internet. Not only can it help established businesses to drastically grow and gain exposure, but it can also help new businesses to build a brand image from nothing....
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