Since the dawn of the Internet back in 1983, marketers have been coming up with creative ways to reach their audiences every single day. Many companies shifted their marketing efforts from traditional channels to digital platforms, while others found comfort in...
Local SEO can be tricky, especially if you’ve never tried your hand at it before. From picking the right keywords to target to finding the perfect links to build, the process can be overwhelming. There’s a part of local SEO that’s a bit easier to tackle, though:...
The pay-per-click (PPC) industry can help you considerably increase your business revenue, especially if you keep up with the newest PPC trends and updates. However, with new trends appearing all the time, it can be difficult to tell which ones are worthwhile as you...
Google has been around for more than 20 years and will probably stick around for the foreseeable future. And since its inception, Google has had many major and consistent updates to the way it works and the way people can use it. And the mere fact that Google handles...
Email marketing is as important for small businesses as big ones. Some would even go and argue that it’s more important for smaller ones. Working with a smaller marketing budget and little to no marketing team members can make email marketing a life saviour....
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