SMM, SEM, and SMO are some buzzwords you often hear in reference to digital marketing. Such trends might convince you that email marketing is no longer relevant. That’s far from the truth. Email marketing might not sound as cool, but it certainly outranks many other...
Google Ads reach 90% of Internet users. That staggering statistic shows Google’s dominance in the PPC space. It also shows why it’s important to know how to set up Google Ads. Google Ads are a tremendous marketing platform. It has great reach and when done right,...
You’re looking for the ideal target audience to promote your product or service. If you find it, it saves you time and money. You’ll get much better results with your ads campaign. LinkedIn is one of the best places to reach your ideal customer base. But...
Linkedin now has 756 million members in 200 countries. That’s not all. They also have a stellar advertising platform. One that offers different types of Linkedin ads to reach out to this enormous member base. It’s a phenomenal tool for any business looking to increase...
Retargeting on Facebook Ads has been one of the mainstays of their advertising platforms. This seemingly simple addition can dramatically increase click-through rates and conversions. But just like everything Facebook Ads related, retargeting has evolved. Some of it...
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