We’ve come across a lot of marketers who use a cookie-cutter approach with email marketing. Email marketing is one of the most profitable marketing channels even now. But for that, you have to stay on top of the most important email marketing metrics and KPIs....
Google Ads recommendations hog precious real estate on the crammed ad manager dashboard. Google shows you an optimisation score flanked by a series of recommended changes. The idea is to supposedly help you improve the performance of your ads and optimise your ad...
The Linkedin vs Facebook debate is as old as the two social media platforms themselves. But which one will come out on top in 2024? Linkedin has always been seen as a professional social media platform. It’s often used by job seekers to connect with potential...
Small and medium-sized businesses have their task cut out while analysing small business website packages. Run a quick search on Google and you’ll realise that it’s not exactly a cakewalk. There are an overwhelming number of options to choose from....
Artificial Intelligence in SEO, also known as AI-powered SEO, refers to the use of Artificial Intelligence to perform tasks related to the search engine optimisation of a website or web page to attain better rankings in SERPs (search engine results pages) and gain...
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