Why LinkedIn Ads Fail

Why LinkedIn Ads Fail

LinkedIn currently has over 810 million users, spread over 200 countries and territories worldwide. As of December 2021, the platform had over 33 million users in the United Kingdom alone. Many of these users engage with other professionals on a somewhat active basis...
What Is Keyword Stemming?

What Is Keyword Stemming?

Keyword research is one of the cornerstones of Search Engine Optimisation (SEO). Without the right keywords, website owners cannot grow their organic search traffic. Keywords are also the base upon which most of your content will be written, along with how other...
Dynamic Search Ads: What Are They And How To Nail Them

Dynamic Search Ads: What Are They And How To Nail Them

Digital advertising has exponentially grown over the past few years, mainly accelerated by the COVID-19 pandemic. Much like traditional advertising, digital ads help businesses tell the story of their brand as well as sell their products and services to the right...
Will Facebook’s Rebranding To Meta Affect My Ads?

Will Facebook’s Rebranding To Meta Affect My Ads?

Unless you’ve been living under a rock for the last few months, then we’re guessing you heard of Facebook Inc.’s rebranding to Meta back in October 2021. Ever since CEO & Founder Mark Zuckerberg made the announcement, numerous people in the social...