Anatomy Of A Facebook Ad: How To Get It Right
According to Meta, advertisers can reach around 2.11 billion people on its platforms. That’s 1 out of every 4 people on the globe. And Facebook, their biggest platform, gets the biggest share out of this reach. So, it's only logical that more and more businesses, both...
LinkedIn Ads vs Google Ads: Which Platform To Use?
A digital ads campaign can only be successful through the proper choice of a platform. However, it's not that simple and unfortunately, no one has a magic wand to let us know which platform to use for which business or industry. Each platform has some pros and some...
Local SEO For Small Businesses
Local search is a crucial tool for small businesses. Approximately three-quarters of consumers around the world stated they used Google to look for local businesses (Statista). In other words, if your business isn’t properly optimised for local search, you could be...
How To Get More Leads From Your Website
Optimising your website in a way to generate more leads is somewhat of a no-brainer. However, it's not as easy of a process to generate leads as some might make it out to be. Indeed, in order to get the most out of your website, you need to approach it with a...
Email Marketing Conversion Rates: What Are They And How To Boost Them
Email marketing is considered the peak of all marketing strategies out there, with a higher ROI than any other channel for digital marketing. This spikes the interest of many businesses and marketers that find themselves wondering why they see good open rates but are...
Facebook In-Stream Ads: What Are They And How To Nail Them
In 2017, Facebook (currently Meta) started to notice that more and more people were watching longer-form videos on its platform, especially on mobile devices. This presented the golden opportunity for Facebook to utilise the behaviour of its users when consuming media...