Email Marketing Conversion Rates: What Are They And How To Boost Them
Email marketing is considered the peak of all marketing strategies out there, with a higher ROI than any other channel for digital marketing. This spikes the interest of many businesses and marketers that find themselves wondering why they see good open rates but are...
Facebook In-Stream Ads: What Are They And How To Nail Them
In 2017, Facebook (currently Meta) started to notice that more and more people were watching longer-form videos on its platform, especially on mobile devices. This presented the golden opportunity for Facebook to utilise the behaviour of its users when consuming media...
Email Marketing Automation Strategy
Email marketing is one of the oldest and most reliable digital marketing strategies out there. Indeed, when done properly, emails could be the ultimate weapon in your digital marketing campaign. However, in order to run a time-efficient and effective email marketing...
How Voice Search Is Changing SEO
Long gone are the days when you had to only optimise your content for regular (typed) searches. Nowadays, content must be tailored to both regular and voice search users or else you might potentially lose a huge opportunity.
Google Ads Performance Max Campaigns
Introduced in the Google Marketing Livestream in May of 2021, Google Ads Performance Max campaigns utilise a combination of automation and machine learning to significantly improve your advertising efforts. The main goal of this type of campaign is to generate leads...
How Will iOS 15 Affect Email Marketing?
In September 2021, Apple released the 15th iteration of iOS. Amongst the features that came with this update is the Mail Privacy Protection (MPP). That feature gave Apple users more control than ever over the privacy of their emails. At the time of the release of this...