How Voice Search Is Changing SEO
Long gone are the days when you had to only optimise your content for regular (typed) searches. Nowadays, content must be tailored to both regular and voice search users or else you might potentially lose a huge opportunity.
Google Ads Performance Max Campaigns
Introduced in the Google Marketing Livestream in May of 2021, Google Ads Performance Max campaigns utilise a combination of automation and machine learning to significantly improve your advertising efforts. The main goal of this type of campaign is to generate leads...
How Will iOS 15 Affect Email Marketing?
In September 2021, Apple released the 15th iteration of iOS. Amongst the features that came with this update is the Mail Privacy Protection (MPP). That feature gave Apple users more control than ever over the privacy of their emails. At the time of the release of this...
In House vs Agency Marketing: Our Thoughts
Digital marketing has been on the rise for years now, and the COVID-19 pandemic did nothing but accelerate its growth. With more and more people staying and working from home, online traffic boomed. And with this boom came a lot of opportunities for companies to reach...
Do I Need A Website? Yes, You Do. Here’s Why
If you're starting out in business or you're already running a somewhat successful business, one of the most frequent questions that may come to your mind is: Do I need a website? For us, having a web presence is almost a necessity for businesses to thrive in this day...
Disadvantages Of Wix: Is It As Good As Advertised?
Today, Wix is one of the leaders in website creation for good reasons. They are one of the most versatile and advanced web builders on the market.
Still, our focus today is not going to be on the pros of using Wix. Instead, we’ll take a look at the disadvantages that a regular user might face when using the platform.