9 Email Marketing Mistakes To Look Out For
With the rise of this new world of technology, marketers have limitless options to gather new leads on the Internet while still paying attention to customer retention. And email marketing is one way this can be done. Yet, poor email campaigns leave a poor impact...
How To Add Keywords To A Website For SEO
Search engine optimisation (SEO) is essential to the success of most websites out there. It covers a wide variety of different practices, all aimed at one noble goal: ranking in search engines. One key part of SEO is the implementation of keywords in your website....
Why Small Businesses Need Social Media
In the 2000s and early 2010s, the idea of using social media for business was foreign to most business owners. However, with the rise of platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, more and more small businesses are seeing marketing...
Are Facebook Ads Getting More Expensive?
Many of our old PPC clients now ask us, 'are facebook ads getting more expensive?' To be fair, that's a legitimate question. Compare Facebook advertising costs from 2016 to 2022 and you're likely to see a steep hike. The question is, are the good old days over? Is it...
Mobile Marketing Trends That You Need To Follow
Mobile marketing has continued to thrive over the past few years. Unlike any other, it's in a constant state of change and unpredictability. The pandemic years left great consequences on marketing, and naturally, ones that included mobile marketing. This created a...
Google Ads Call Tracking: Everything You Need To Know
According to HubSpot, 76% of people who conduct a local search using their smartphone end up visiting a physical place within 24 hours. And 28% of those people end up making a purchase. So, you can see the importance of the mobile world in digital marketing. Our focus...