Omnichannel vs Multichannel – Differences Explained
by Ravi | Jan 8, 2022 | Miscellaneous
There's not one marketing consultation these days where omnichannel vs multichannel doesn't pop up at least once. These two buzzwords have become the go-to framework for many modern marketers. But what do they actually mean? How do you know which one is right for your...
7 Top Digital Marketing Challenges In 2025
by Ravi | Jan 6, 2022 | Miscellaneous
2021 was a great year for the digital marketing industry. As a business, there’s no better time than the present to get involved in digital marketing. Search traffic has increased by 2000% in the last two decades. But as opportunities arise, so do digital marketing challenges.
What Is HARO? All You Wanted To Know
by Ravi | Jan 3, 2022 | Search Engine Optimisation
HARO has become an integral part of outreach programmes. It's one of the most popular tools for online marketing and PR. Also, it's a great way to source legitimate backlinks from authority sites. But a lot of businesses are new to this. They're not sure 'what is...
iOS 14 Facebook Ads: What Changed?
by Ravi | Dec 31, 2021 | Facebook Ads
While surfing the web, privacy is crucial; almost everyone out there can agree on that. And at the time of its release, in September of 2020, the iOS 14 update was mainly focused on just this. It gave iOS users the ability to control the amount of data they share with advertisers and publishers while using their apps.
Email Marketing KPIs: Which Ones Should You Use?
by Ravi | Dec 28, 2021 | Email Marketing
Email marketing refers to the act of sending out emails that contain commercial messages, typically to a large group of people at once. Most of these emails are sent to either a potential customer (to convert them) or a current customer (to retain them). As a concept,...
Difference Between SEO And PPC
by Ravi | Dec 24, 2021 | Google Ads, Search Engine Optimisation
There are a lot of differences between search engine optimisation (SEO) and pay-per-click services (PPC). Before we delve into those, let’s first take a look at what happens every time you look something up on Google. Let’s say you are on the lookout for a clothing...