In recent years, Google ads has been the unchallenged king when it comes to paid search and SEM. With billions of searches happening each day, Google has become the prime spot for businesses – small or big – to market themselves. However, with the rise in competition...
Imagine being able to run your business like a well-oiled machine, with all your marketing, sales, and customer management processes working in perfect harmony. That would be perfect, wouldn’t it? Well, that’s the kind of world ActiveCampaign is creating, and...
Finding the keywords that your target audience browses the web with is a huge step in any search engine optimisation (SEO) strategy. If executed properly, this process can help you rise to the first page of Google’s search results. This can boost your organic traffic...
If you’re just starting out in the email marketing world, you’ve probably come across Mailchimp. But, what is Mailchimp? Well, it’s an email marketing platform that helps businesses and marketers manage email lists, design emails, automate campaigns, and...
The beauty of WordPress is that it allows you to customise your site to the finest detail. That’s probably the reason it’s currently powering over 43% of websites. That level of customisation can be achieved through various means, including themes, plugins, and, of...
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