As a business owner, you’ve probably experienced the frustrating feeling of launching out creative and spot-on Google ads only to see no interactions. We’re talking about one of the biggest, if not the biggest, advertising platforms on the Internet here....
Launched in early 2020, conversation ads were LinkedIn’s response to the rise of conversational marketing. Indeed, we’re in the midst of a strong transition towards a much more personalised user experience, and this is exactly where conversation ads fit in...
If you want your website to rank well in search engine results pages or SERPs (whether locally or globally), it’s likely that you’ll need to publish high-quality and relevant content. And in the midst of all of this, you’re probably wondering how...
Online advertising is the best thing since sliced bread. That’s a big claim, we know. But it’s true. At least it holds true for marketers, for whom online advertising has revolutionised the way they reach potential customers and clients. You may be...
Like them or hate them, emojis have definitely become a big part of the online lingo. A 2015 study by Emogi, the emotional marketing platform, found that up to 92% of online consumers use emojis on a daily basis. That’s quite the number, isn’t it? As with anything...
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