Like them or hate them, emojis have definitely become a big part of the online lingo. A 2015 study by Emogi, the emotional marketing platform, found that up to 92% of online consumers use emojis on a daily basis. That’s quite the number, isn’t it? As with anything...
WordPress powers over 455 million websites worldwide, which is quite an impressive number considering that there are around 1.3 billion websites across the world wide web. What’s even more impressive is that the open-source CMS (content management system) powers not...
So, you’re here because you want to closely track and follow one of the ways that customers interact with your business. That is, through offline conversions. A lot of businesses seem to shun this metric due to the online-dominated scene that we live in...
If you’re currently managing Facebook ads or thinking about doing it, one of the primary goals of your campaigns should be a good conversion rate. This is true regardless of what your end goal is, whether it is to get more video views or obtain more purchases through...
Succeeding as a business online is mostly based on good lead generation. Without frequently getting quality leads, a business cannot thrive, or worst, survive. Fortunately for you and the rest of other businesses online, generating leads can be done through numerous...
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