Nowadays, most website redesigns are done for one noble reason: to increase profits (hey, we’re not judging here, we do it as well!). However, it’s easy to neglect the clear-cut relationship between design and search engine optimisation (SEO) when doing a...
Generating high-quality leads using Google Ads is easier said than done. Not only do you have to convince searchers to click on your ad, but you then have to persuade them into submitting their information on a separate website (yours!). Even writing that up was...
Google is well-known amongst marketers for being cagey when it comes to naming their search engine ranking factors and how important each of them is. Still, you don’t have to be a search engine optimisation (SEO) expert to know that a search engine can’t rank a page...
Digital advertising is thriving lately. Platforms like Facebook and YouTube are frequently used for marketing campaigns. Why? Because the highest ROIs (returns on investment) are regularly produced through digital media. It’s become the norm for...
Social media can sometimes make you feel like you’re shouting into the blank. One way to get around this is by using paid advertising. For example, by using LinkedIn paid ads, you can make sure that your brand’s voice reaches the right market. 4 out...
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