LinkedIn’s advertising business surpassed £1 billion in revenue in the first quarter of 2021. And this number is only going to increase in years to come. This comes as no surprise as the professional social media platform is home to over 830 million members. Running...

Social media can sometimes make you feel like you're shouting into the blank. One way to get around this is by using paid advertising. For example, by using LinkedIn paid ads, you can make sure that your brand's voice reaches the right market.  4 out of every 5...

When you run digital ads, you get a helluva lot of ad options to choose from. That’s the case for all major ad platforms, including Facebook, Google, and, of course, LinkedIn. Now, every marketer knows that LinkedIn ads are a bit more expensive to run compared to ads...

Launched in early 2020, conversation ads were LinkedIn's response to the rise of conversational marketing. Indeed, we're in the midst of a strong transition towards a much more personalised user experience, and this is exactly where conversation ads fit in (you'll see...

Succeeding as a business online is mostly based on good lead generation. Without frequently getting quality leads, a business cannot thrive, or worst, survive. Fortunately for you and the rest of other businesses online, generating leads can be done through numerous...

LinkedIn is home to professionals belonging to almost every industry out there that are active during and outside of working hours.

Even with this wide-ranging and diverse base of users, it’s easy for you to find your target audience and reach out with your product or service. This is all thanks to the advertising tools and features that LinkedIn provides.