Managing Adwords marketing campaigns can be quite a time-consuming endeavour. We know that most of you out there definitely have other things in mind besides taking care of their Adwords campaign. It doesn’t surprise us that certain small business owners only optimise...
Google Ads automated bidding is underrated. It’s often unfairly maligned too, for being costly. The fact though, is that automated bidding has many perks. It can save time. Automated bidding takes the guesswork out of auction bidding. Also, it allows you to pick the...
Many people who advertise their brands and products online face the dilemma of whether or not they should use the Google Display Network. The fact that it comes with numerous benefits and drawbacks is what makes this a tough choice. So, should you use the Google...
When looking for the best way to spend your time and money in digital marketing, some critical differences should be considered, including the one between SEO and PPC.
People perform an average of 40,000 search queries on Google every second (according to InternetLiveStats). The majority of the pages they are led to include what are known as Google ads. These ads are paid for by businesses, small and big, and are perhaps one of the...
If you find yourself looking for help with Google ads, you’re not alone. Google has been constantly upgrading its advertising platform. Most of the updates have been for the better. But it’s not getting any easier if you are a small business. You most likely self-manage your ad campaigns. Meanwhile, you also have to focus on your core business. To top it off, some of Google ads new features have a steep learning curve.