No one can deny that Google Ads is one of the most effective paid digital marketing platforms on the Internet. Not only can it help established businesses to drastically grow and gain exposure, but it can also help new businesses to build a brand image from nothing....
Google Ads recommendations hog precious real estate on the crammed ad manager dashboard. Google shows you an optimisation score flanked by a series of recommended changes. The idea is to supposedly help you improve the performance of your ads and optimise your ad...
Advertisers on Google, small or big, usually use many of the different ad forms offered by Google all at once. Such a process requires a lot of creatives such as text fonts, images, videos, etc. Organising these assets together can be a time and energy-consuming task....
Digital advertising has exponentially grown over the past few years, mainly accelerated by the COVID-19 pandemic. Much like traditional advertising, digital ads help businesses tell the story of their brand as well as sell their products and services to the right...
Image extensions are one of Google's latest additions to the ever-expanding Google Ads platform. It allows you to add an image or a few to your ad on the SERPs to enforce them with a visual element that can push users to click on your ad. The feature was added back in...
Nowadays, the Internet is more accessible than ever. More and more people are getting online on a daily basis. In fact, around 92% of all adults in the UK were recent Internet users in 2020. Of course, the pandemic did play a major part in this number; however, that...