Google Ads Call Tracking: Everything You Need To Know
According to HubSpot, 76% of people who conduct a local search using their smartphone end up visiting a physical place within 24 hours. And 28% of those people end up making a purchase. So, you can see the importance of the mobile world in digital marketing. Our focus...
LinkedIn B2B Marketing: What You Need To Know
LinkedIn is home to professionals belonging to almost every industry out there that are active during and outside of working hours.
Even with this wide-ranging and diverse base of users, it’s easy for you to find your target audience and reach out with your product or service. This is all thanks to the advertising tools and features that LinkedIn provides.
Anatomy Of A Facebook Ad: How To Get It Right
According to Meta, advertisers can reach around 2.11 billion people on its platforms. That’s 1 out of every 4 people on the globe. And Facebook, their biggest platform, gets the biggest share out of this reach. So, it's only logical that more and more businesses, both...
LinkedIn Ads vs Google Ads: Which Platform To Use?
A digital ads campaign can only be successful through the proper choice of a platform. However, it's not that simple and unfortunately, no one has a magic wand to let us know which platform to use for which business or industry. Each platform has some pros and some...
Local SEO For Small Businesses
Local search is a crucial tool for small businesses. Approximately three-quarters of consumers around the world stated they used Google to look for local businesses (Statista). In other words, if your business isn’t properly optimised for local search, you could be...
How To Get More Leads From Your Website
Optimising your website in a way to generate more leads is somewhat of a no-brainer. However, it's not as easy of a process to generate leads as some might make it out to be. Indeed, in order to get the most out of your website, you need to approach it with a...