Why Small Businesses Need Social Media
In the 2000s and early 2010s, the idea of using social media for business was foreign to most business owners. However, with the rise of platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, more and more small businesses are seeing marketing...
Are Facebook Ads Getting More Expensive?
Many of our old PPC clients now ask us, 'are facebook ads getting more expensive?' To be fair, that's a legitimate question. Compare Facebook advertising costs from 2016 to 2022 and you're likely to see a steep hike. The question is, are the good old days over? Is it...
Mobile Marketing Trends That You Need To Follow
Mobile marketing has continued to thrive over the past few years. Unlike any other, it's in a constant state of change and unpredictability. The pandemic years left great consequences on marketing, and naturally, ones that included mobile marketing. This created a...
Google Ads Call Tracking: Everything You Need To Know
According to HubSpot, 76% of people who conduct a local search using their smartphone end up visiting a physical place within 24 hours. And 28% of those people end up making a purchase. So, you can see the importance of the mobile world in digital marketing. Our focus...
LinkedIn B2B Marketing: What You Need To Know
LinkedIn is home to professionals belonging to almost every industry out there that are active during and outside of working hours.
Even with this wide-ranging and diverse base of users, it’s easy for you to find your target audience and reach out with your product or service. This is all thanks to the advertising tools and features that LinkedIn provides.
Anatomy Of A Facebook Ad: How To Get It Right
According to Meta, advertisers can reach around 2.11 billion people on its platforms. That’s 1 out of every 4 people on the globe. And Facebook, their biggest platform, gets the biggest share out of this reach. So, it's only logical that more and more businesses, both...