Google Lead Ads: Everything You Need To Know
Generating high-quality leads using Google Ads is easier said than done. Not only do you have to convince searchers to click on your ad, but you then have to persuade them into submitting their information on a separate website (yours!). Even writing that up was...
The Truth About Backlinks
Google is well-known amongst marketers for being cagey when it comes to naming their search engine ranking factors and how important each of them is. Still, you don’t have to be a search engine optimisation (SEO) expert to know that a search engine can’t rank a page...
Facebook Brand Awareness Campaigns: How To Get Them Right
Digital advertising is thriving lately. Platforms like Facebook and YouTube are frequently used for marketing campaigns. Why? Because the highest ROIs (returns on investment) are regularly produced through digital media. It's become the norm for companies...
LinkedIn Paid Ads: Types, Tips and Tricks
Social media can sometimes make you feel like you're shouting into the blank. One way to get around this is by using paid advertising. For example, by using LinkedIn paid ads, you can make sure that your brand's voice reaches the right market. 4 out of every 5...
Facebook Ads Learning Phase
All Facebook and Instagram advertising campaigns function the same way. Regardless of how much money you spend on them, the ad sets will enter the learning phase as soon as they're created. And it's quite important that you exit this learning phase as soon as you can....
Is SEO Dead? Not By A Long Shot
“Is SEO dead?” Now that’s a question that's been asked a million times already, and the answer is the same. Every. Single. Time. No, SEO isn’t dead. As a matter of fact, SEO will be around as long as search engines are around. That said, SEO is an ever-changing...