2021 was a game-changer for website design. From augmented reality to oversized elements, some really cool trends emerged. That said, it’s almost the New Year. Our design team spent the last few weeks researching new and emerging web design trends for 2025. Just...
Google Analytics 4 is Google’s most recent iteration of its Analytics programme. It’s the latest and greatest when it comes to both online tracking and analytics. It comes with a wide variety of tracking and reporting features that distinguish it from its...
As someone who relies on Facebook advertising and PPC ads in general, you should already know the importance of creating a pre-launch checklist using spreadsheets. It gives you a clear view of all the tasks that you need to do prior to your campaign. We have compiled...
If there’s one thing that businesses learned from the COVID-19 pandemic, it’s the importance of having a strong online presence in keeping a business afloat. More specifically, online marketing. It’s reported that worldwide digital advertising spending was...
A/B testing is a way of comparing two versions of an app, webpage, ad, email copy and more in order to determine which one is better performing. In its essence, it’s an experiment where two or more variants of a page or copy are shown to people at random, and...
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