There are a lot of differences between search engine optimisation (SEO) and pay-per-click services (PPC). Before we delve into those, let’s first take a look at what happens every time you look something up on Google. Let’s say you are on the lookout for a clothing...
Search engine optimisation is an ever-growing branch of digital marketing. In 2020 alone, corporate SEO spending reached a whopping $47.5 billion and is expected to reach up to over $75 billion by 2023. So, it should come as no surprise that SEO methodology is...
In May 2021, LinkedIn launched a new feature that allowed users to get more traffic to their posts: boosting. It grants you the ability to expose your business to a broader audience with just a few clicks. Once a post is boosted, it turns into a paid campaign. This...
We love paid ads. They’re fast, they’re effective and if you know what you’re doing, they can give you phenomenal ROI. But a lot of businesses don’t believe this. They ask us, ‘Is PPC worth it’? Well, to be honest, it depends. There...
Facebook is a marketing powerhouse. Did you know that 79% of video marketers are using Facebook advertising services? That’s because of numerous reasons. It has an enviable reach. The cost for advertising is lower than other platforms. Oh, wait. Did we jump the...
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