7 Top Digital Marketing Challenges In 2025

7 Top Digital Marketing Challenges In 2025

2021 was a great year for the digital marketing industry. As a business, there’s no better time than the present to get involved in digital marketing. Search traffic has increased by 2000% in the last two decades. But as opportunities arise, so do digital...
What Is HARO? All You Wanted To Know

What Is HARO? All You Wanted To Know

HARO has become an integral part of outreach programmes. It’s one of the most popular tools for online marketing and PR. Also, it’s a great way to source legitimate backlinks from authority sites. But a lot of businesses are new to this. They’re not...
iOS 14 Facebook Ads: What Changed?

iOS 14 Facebook Ads: What Changed?

While surfing the web, privacy is crucial; almost everyone out there can agree on that. And at the time of its release, in September of 2020, the iOS 14 update was mainly focused on just this. It gave iOS users the ability to control the amount of data they share with...
Email Marketing KPIs: Which Ones Should You Use?

Email Marketing KPIs: Which Ones Should You Use?

Email marketing refers to the act of sending out emails that contain commercial messages, typically to a large group of people at once. Most of these emails are sent to either a potential customer (to convert them) or a current customer (to retain them). As a concept,...
Difference Between SEO And PPC

Difference Between SEO And PPC

There are a lot of differences between search engine optimisation (SEO) and pay-per-click services (PPC). Before we delve into those, let’s first take a look at what happens every time you look something up on Google. Let’s say you are on the lookout for a clothing...