SEO or Search Engine Optimisation refers to the process of growing the online presence of your business so that your website would rank higher in search engine results pages (SERPs). Such a feat will significantly increase the amount of organic traffic that your...
Email marketing is one of the most powerful online marketing tools. It refers to the act of sending out commercial messages to a large group of people using, and you have guessed it, email. It comes in many types, with the most prominent one being B2C (business to...
Nowadays, the Internet is more accessible than ever. More and more people are getting online on a daily basis. In fact, around 92% of all adults in the UK were recent Internet users in 2020. Of course, the pandemic did play a major part in this number; however, that...
Updating your website can be a time-consuming task, right? It’s one of those things that people sometimes overlook just because they’re naturally more focused on their content and such. Still, your site plays a crucial part in your online presence as a...
There’s not one marketing consultation these days where omnichannel vs multichannel doesn’t pop up at least once. These two buzzwords have become the go-to framework for many modern marketers. But what do they actually mean? How do you know which one is...
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