Keyword research is one of the cornerstones of Search Engine Optimisation (SEO). Without the right keywords, website owners cannot grow their organic search traffic. Keywords are also the base upon which most of your content will be written, along with how other...
Digital advertising has exponentially grown over the past few years, mainly accelerated by the COVID-19 pandemic. Much like traditional advertising, digital ads help businesses tell the story of their brand as well as sell their products and services to the right...
Customers are the very foundation upon which a business is built. Not only are they the exclusive source of revenue for a business, but they’re also the drivers of brand recognition. As a business, one of your primary goals should be to retain your current...
Unless you’ve been living under a rock for the last few months, then we’re guessing you heard of Facebook Inc.’s rebranding to Meta back in October 2021. Ever since CEO & Founder Mark Zuckerberg made the announcement, numerous people in the social...
Facebook is the most popular social media platform globally, with more than 2.6 billion monthly active users (as of January 2021). As a result, there’s so much potential for businesses, both big and small, to get more visibility through advertising on the...
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