Why On-Page SEO Is Important

Why On-Page SEO Is Important

Search engine optimisation (SEO) includes a wide array of strategies, which can be labelled under two main categories. One is off-page SEO, that is, elements outside of your website that is usually out of your control. The second is on-page SEO. In most cases, when...
Google Ads Asset Library: Everything We Know So Far

Google Ads Asset Library: Everything We Know So Far

Advertisers on Google, small or big, usually use many of the different ad forms offered by Google all at once. Such a process requires a lot of creatives such as text fonts, images, videos, etc. Organising these assets together can be a time and energy-consuming task....
Website Design Mistakes And How To Fix Them

Website Design Mistakes And How To Fix Them

During the last few years, and mainly as a result of the COVID-19 pandemic, websites have become the very backbone of any business out there, big or small. If your website isn’t well-designed, then you can very much say goodbye to your online presence, which in...
Why LinkedIn Ads Fail

Why LinkedIn Ads Fail

LinkedIn currently has over 810 million users, spread over 200 countries and territories worldwide. As of December 2021, the platform had over 33 million users in the United Kingdom alone. Many of these users engage with other professionals on a somewhat active basis...
What Is Keyword Stemming?

What Is Keyword Stemming?

Keyword research is one of the cornerstones of Search Engine Optimisation (SEO). Without the right keywords, website owners cannot grow their organic search traffic. Keywords are also the base upon which most of your content will be written, along with how other...