At the beginning of 2022, the number of LinkedIn users in the United Kingdom is estimated to be well over 33 million, with their ages ranging widely from 25 to even 65+ years old. People are joining LinkedIn at a rate of more than 3 new members every second. The...
According to Meta, advertisers can reach around 2.11 billion people on its platforms. That’s 1 out of every 4 people on the globe. And Facebook, their biggest platform, gets the biggest share out of this reach. So, it’s only logical that more and more...
A digital ads campaign can only be successful through the proper choice of a platform. However, it’s not that simple and unfortunately, no one has a magic wand to let us know which platform to use for which business or industry. Each platform has some pros and...
Local search is a crucial tool for small businesses. Approximately three-quarters of consumers around the world stated they used Google to look for local businesses (Statista). In other words, if your business isn’t properly optimised for local search, you could be...
Optimising your website in a way to generate more leads is somewhat of a no-brainer. However, it’s not as easy of a process to generate leads as some might make it out to be. Indeed, in order to get the most out of your website, you need to approach it with a...
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