Mobile marketing has continued to thrive over the past few years. Unlike any other, it’s in a constant state of change and unpredictability. The pandemic years left great consequences on marketing, and naturally, ones that included mobile marketing. This created...
According to HubSpot, 76% of people who conduct a local search using their smartphone end up visiting a physical place within 24 hours. And 28% of those people end up making a purchase. So, you can see the importance of the mobile world in digital marketing. Our focus...
At the beginning of 2022, the number of LinkedIn users in the United Kingdom is estimated to be well over 33 million, with their ages ranging widely from 25 to even 65+ years old. People are joining LinkedIn at a rate of more than 3 new members every second. The...
According to Meta, advertisers can reach around 2.11 billion people on its platforms. That’s 1 out of every 4 people on the globe. And Facebook, their biggest platform, gets the biggest share out of this reach. So, it’s only logical that more and more...
A digital ads campaign can only be successful through the proper choice of a platform. However, it’s not that simple and unfortunately, no one has a magic wand to let us know which platform to use for which business or industry. Each platform has some pros and...
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