Every business depends on lead generation in one way or another to stay operational and successful. Some businesses rely heavily on lead generation, and PPC campaigns are amongst the most effective ways to create fresh leads with the potential to turn into paying...
In recent years, Google ads has been the unchallenged king when it comes to paid search and SEM. With billions of searches happening each day, Google has become the prime spot for businesses – small or big – to market themselves. However, with the rise in competition...
Did you know that Google processes over 8.5 billion searches per day? That’s a helluva lot of traffic. As a business owner, you know how important it is to have a strong online presence. But with so many different digital marketing strategies out there, it can be...
According to Oberlo, video ads are slowly becoming the standard when it comes to online advertising. In fact, 54% of consumers report they want to see more video content from brands that they purchase from. That’s why, as a marketer, you should consider adding video...
When running a Google Ads campaign, one of the main reports that can be helpful to your endeavours is the Google Ads Search Terms Report. Through this report, you can get a look at the many search queries that are triggering your ads. Read along as explain how this...
The Google Keyword Planner can be challenging to grasp at first. The Google AdWords Keyword Tool was the predecessor to the Keyword Planner. Its main job is to help you research keywords for your Google Ads campaigns. And with this article, we aim to instruct you on...