Website Design Mistakes And How To Fix Them
During the last few years, and mainly as a result of the COVID-19 pandemic, websites have become the very backbone of any business out there, big or small. If your website isn't well-designed, then you can very much say goodbye to your online presence, which in turn...
Why LinkedIn Ads Fail
It perhaps comes as no surprise that LinkedIn is one of the more favourable places for businesses to engage and target users with ads. However, you will see a lot of people online complaining about the failure of their LinkedIn ads.
To help you avoid this fate, we’re going to go through some reasons as to why LinkedIn ads fail.
What Is Keyword Stemming?
Keyword research is one of the cornerstones of Search Engine Optimisation (SEO). Without the right keywords, website owners cannot grow their organic search traffic. Keywords are also the base upon which most of your content will be written, along with how other...
Dynamic Search Ads: What Are They And How To Nail Them
Digital advertising has exponentially grown over the past few years, mainly accelerated by the COVID-19 pandemic. Much like traditional advertising, digital ads help businesses tell the story of their brand as well as sell their products and services to the right...
Email Marketing Lead Generation: Here’s How It’s Done
Customers are the very foundation upon which a business is built. Not only are they the exclusive source of revenue for a business, but they're also the drivers of brand recognition. As a business, one of your primary goals should be to retain your current customers...
Will Facebook’s Rebranding To Meta Affect My Ads?
Unless you've been living under a rock for the last few months, then we're guessing you heard of Facebook Inc.’s rebranding to Meta back in October 2021. Ever since CEO & Founder Mark Zuckerberg made the announcement, numerous people in the social media circle...