Emojis for Facebook Ads: Pros and Cons, Dos and Don’ts
Like them or hate them, emojis have definitely become a big part of the online lingo. A 2015 study by Emogi, the emotional marketing platform, found that up to 92% of online consumers use emojis on a daily basis. That’s quite the number, isn’t it? As with anything...
10 Benefits Of Using WordPress
WordPress powers over 455 million websites worldwide, which is quite an impressive number considering that there are around 1.3 billion websites across the world wide web. What’s even more impressive is that the open-source CMS (content management system) powers not...
Offline Conversion Tracking Google Ads
So, you're here because you want to closely track and follow one of the ways that customers interact with your business. That is, through offline conversions. A lot of businesses seem to shun this metric due to the online-dominated scene that we live in nowadays....
Facebook Ads Conversion Rate Optimisation
If you’re currently managing Facebook ads or thinking about doing it, one of the primary goals of your campaigns should be a good conversion rate. This is true regardless of what your end goal is, whether it is to get more video views or obtain more purchases through...
How To Run Successful LinkedIn Ads
Succeeding as a business online is mostly based on good lead generation. Without frequently getting quality leads, a business cannot thrive, or worst, survive. Fortunately for you and the rest of other businesses online, generating leads can be done through numerous...
What Is The Best Hosting For WordPress?
Creating a website on WordPress is free and easy (for the most part!). And once you’re done with that, it's now time to host your website for the world to see (whatever its purpose might be). However, you'll soon come to realise that there are hundreds of different...