LinkedIn Conversation Ads: The What, Why And How
Launched in early 2020, conversation ads were LinkedIn's response to the rise of conversational marketing. Indeed, we're in the midst of a strong transition towards a much more personalised user experience, and this is exactly where conversation ads fit in (you'll see...
Word Count For SEO: Is There An Ideal Word Count?
If you want your website to rank well in search engine results pages or SERPs (whether locally or globally), it's likely that you'll need to publish high-quality and relevant content. And in the midst of all of this, you're probably wondering how long your article...
Which Is A Benefit Of Advertising Online?
Online advertising is the best thing since sliced bread. That's a big claim, we know. But it's true. At least it holds true for marketers, for whom online advertising has revolutionised the way they reach potential customers and clients. You may be wondering, "if it's...
Emojis for Facebook Ads: Pros and Cons, Dos and Don’ts
Like them or hate them, emojis have definitely become a big part of the online lingo. A 2015 study by Emogi, the emotional marketing platform, found that up to 92% of online consumers use emojis on a daily basis. That’s quite the number, isn’t it? As with anything...
10 Benefits Of Using WordPress
WordPress powers over 455 million websites worldwide, which is quite an impressive number considering that there are around 1.3 billion websites across the world wide web. What’s even more impressive is that the open-source CMS (content management system) powers not...
Offline Conversion Tracking Google Ads
So, you're here because you want to closely track and follow one of the ways that customers interact with your business. That is, through offline conversions. A lot of businesses seem to shun this metric due to the online-dominated scene that we live in nowadays....