12 PPC Trends To Adopt Today
The pay-per-click (PPC) industry can help you considerably increase your business revenue, especially if you keep up with the newest PPC trends and updates. However, with new trends appearing all the time, it can be difficult to tell which ones are worthwhile as you...
How Does Google Multisearch Affect SEO
Google has been around for more than 20 years and will probably stick around for the foreseeable future. And since its inception, Google has had many major and consistent updates to the way it works and the way people can use it. And the mere fact that Google handles...
Top 10 Small Business Email Marketing Tips
Email marketing is as important for small businesses as big ones. Some would even go and argue that it's more important for smaller ones. Working with a smaller marketing budget and little to no marketing team members can make email marketing a life saviour. It's a...
Google Ads Targeting: How To Get It Right
As a business owner, you've probably experienced the frustrating feeling of launching out creative and spot-on Google ads only to see no interactions. We're talking about one of the biggest, if not the biggest, advertising platforms on the Internet here. Any mishap...
LinkedIn Conversation Ads: The What, Why And How
Launched in early 2020, conversation ads were LinkedIn's response to the rise of conversational marketing. Indeed, we're in the midst of a strong transition towards a much more personalised user experience, and this is exactly where conversation ads fit in (you'll see...
Word Count For SEO: Is There An Ideal Word Count?
If you want your website to rank well in search engine results pages or SERPs (whether locally or globally), it's likely that you'll need to publish high-quality and relevant content. And in the midst of all of this, you're probably wondering how long your article...