Marketing For Beginners: How To Get It Right
There are numerous lucrative career opportunities in the multi-trillion-dollar marketing and advertising industry. But it's tough to figure out where to begin for those wishing to start a career in marketing. It's even tougher for businesses who are trying to...
Negative Keyword Match Types: Here’s What You Need To Know
Advertising with Google Ads can get pricey — especially when the wrong audience is engaging with your ads. Using negative keywords will help you avoid this. They're a great way to ensure that you reach the right people at the right time. Not only that, but they also...
How To Redesign A Website Without Losing SEO
Nowadays, most website redesigns are done for one noble reason: to increase profits (hey, we’re not judging here, we do it as well!). However, it's easy to neglect the clear-cut relationship between design and search engine optimisation (SEO) when doing a redesign....
Google Lead Ads: Everything You Need To Know
Generating high-quality leads using Google Ads is easier said than done. Not only do you have to convince searchers to click on your ad, but you then have to persuade them into submitting their information on a separate website (yours!). Even writing that up was...
The Truth About Backlinks
Google is well-known amongst marketers for being cagey when it comes to naming their search engine ranking factors and how important each of them is. Still, you don’t have to be a search engine optimisation (SEO) expert to know that a search engine can’t rank a page...
Facebook Brand Awareness Campaigns: How To Get Them Right
Digital advertising is thriving lately. Platforms like Facebook and YouTube are frequently used for marketing campaigns. Why? Because the highest ROIs (returns on investment) are regularly produced through digital media. It's become the norm for companies...