Google Ads For B2B: Here’s How It’s Done
Paid search has countless benefits. The likelihood of a customer making a purchase is increased substantially as a result of paid ads while also increasing brand awareness. Furthermore, starting your PPC ads on Google makes sense because Google holds a sizeable...
ROI On Facebook Ads: What Is It And How To Boost It
Facebook has become a crucial part of the digital marketing atmosphere. As of 2022, the social media giant reached 1.96 billion daily active users, and that number is only going to rise. As a result of such numbers, almost every business has considered establishing a...
How To Write A Facebook Ad The Right Way
Copywriting is no small deal, especially when it comes to Facebook Ads. After all, you only have a few seconds to get the attention of the targeted users as they scroll through their feeds. The thing about copywriting though is that it's easier said than done. After...
Marketing For Beginners: How To Get It Right
There are numerous lucrative career opportunities in the multi-trillion-dollar marketing and advertising industry. But it's tough to figure out where to begin for those wishing to start a career in marketing. It's even tougher for businesses who are trying to...
Negative Keyword Match Types: Here’s What You Need To Know
Advertising with Google Ads can get pricey — especially when the wrong audience is engaging with your ads. Using negative keywords will help you avoid this. They're a great way to ensure that you reach the right people at the right time. Not only that, but they also...
How To Redesign A Website Without Losing SEO
Nowadays, most website redesigns are done for one noble reason: to increase profits (hey, we’re not judging here, we do it as well!). However, it's easy to neglect the clear-cut relationship between design and search engine optimisation (SEO) when doing a redesign....