Have you ever looked at your PPC campaign ROI and wondered, ‘how do I find out how much a keyword costs?’ You aren’t alone. Many small businesses who jump head over heels into PPC want to find this out too. PPC is one of the best marketing channels for any...
Sometimes inexperienced SEOs wonder ‘what is a sitemap’. We can’t blame them. A sitemap is one of the oldest SEO tools. It’s been around since the early days of search engines. Yet, it’s remained largely unchanged while everything else in the SEO universe underwent...
Managing Adwords marketing campaigns can be quite a time-consuming endeavour. We know that most of you out there definitely have other things in mind besides taking care of their Adwords campaign. It doesn’t surprise us that certain small business owners only optimise...
Small businesses sometimes have to choose the DIY route for SEO due to limited marketing capital. But most of them jump head over heels without even knowing the basics. Like, where is the Google analytics code, or how it works? On other occasions, businesses might...
Have you ever wondered ‘what are page titles and descriptions?’ More importantly, do they even matter? Content marketing and user experience dominate most discussions about SEO these days. But don’t discount old school SEO rules yet. Digital marketers might go...
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