Have you been wondering what is Google Analytics 4? You’re not alone. There’s been a lot of anticipation ever since Google announced a successor to Google Analytics. It’s been in the work for ages. Most businesses and SEOs are eager to know about the swanky, new...
At Rockstar Marketing, we are obsessed with good bounce rates. We scrutinise every tiny bit of Google Analytics data for our clients. If the bounce rates are high, it triggers a red flag and our team goes to work. That’s when clients wonder, what is a good bounce...
Every business looking to promote their website on organic search faces a conundrum. It’s a huge one too. Should you buy backlinks? Your SEO team probably tells you that you should. But you’re not sure. You’ve read horror stories galore of Google’s algorithm...
Have you ever looked at your PPC campaign ROI and wondered, ‘how do I find out how much a keyword costs?’ You aren’t alone. Many small businesses who jump head over heels into PPC want to find this out too. PPC is one of the best marketing channels for any...
Sometimes inexperienced SEOs wonder ‘what is a sitemap’. We can’t blame them. A sitemap is one of the oldest SEO tools. It’s been around since the early days of search engines. Yet, it’s remained largely unchanged while everything else in the SEO universe underwent...
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