Search engine optimisation is an ever-growing branch of digital marketing. In 2020 alone, corporate SEO spending reached a whopping $47.5 billion and is expected to reach up to over $75 billion by 2023. So, it should come as no surprise that SEO methodology is...
In May 2021, LinkedIn launched a new feature that allowed users to get more traffic to their posts: boosting. It grants you the ability to expose your business to a broader audience with just a few clicks. Once a post is boosted, it turns into a paid campaign. This...
We love paid ads. They’re fast, they’re effective and if you know what you’re doing, they can give you phenomenal ROI. But a lot of businesses don’t believe this. They ask us, ‘Is PPC worth it’? Well, to be honest, it depends. There...
Facebook is a marketing powerhouse. Did you know that 79% of video marketers are using Facebook advertising services? That’s because of numerous reasons. It has an enviable reach. The cost for advertising is lower than other platforms. Oh, wait. Did we jump the...
Mailchimp is the largest marketing automation platform in the world. It boasts of a 60.5% share in email marketing automation. But many people are unaware that it offers an excellent free plan. To take advantage of it, you must know how to create an opt in form in...
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