Ahrefs (pronounced A-H-Refs, probably) is a powerful SEO (search engine optimisation) tool that helps businesses and online marketers improve the visibility of their websites on Google and other search engines. With a suite of tools for backlink analysis, keyword...
In layman’s terms, the click-through rate (CTR) is a metric that’s used to measure the effectiveness of an online advertising campaign. It’s calculated by dividing the number of clicks on an ad by the number of impressions (aka, times the ad was shown). The CTR...
When it comes to PPC marketing, aiming at competitors is nothing new. If you’re looking to generate sales and garner awareness, getting your ads seen by the audience of the competition is a great approach. If you’re in a competitive market, getting to your...
Email marketing has been around since – believe it or not – 1978, and it’s still being used by millions of marketers today. Why? Simply because it gets the job done (if done right, of course). The only problem with email marketing is that it can be challenging to get...
Facebook Ads allow you to advertise your brand to millions of people all around the world. There are several strategies to target your ideal clients on Facebook. That said, it all starts with nailing demographic targeting. Facebook demographic targeting allows you to...
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