When running Facebook ads, there’s an aspect that many marketers or business owners ignore, which is choosing the right Facebook Ad dimensions.

We know. It may not seem that exciting of a topic compared to targeting, ROI, copywriting, and other subjects we’ve covered before, but believe us, it’s just as important. After all, you don’t want your ads to be ruined in your customers’ eyes just because they’re blurry or ill-adapted to their screens now, do you?

In this article, we’ll go over the right Facebook ad dimensions to use for every type of ad, so keep reading!

What are the Facebook ad dimensions for different types of ads?

When it comes to Facebook ad dimensions, it’s important to note that different types and placements have different recommended dimensions. See below:

Facebook feed ads

These are the main type of ads you see on Facebook. As the name indicates, they’re displayed on users’ feeds, right amongst the usual posts of their friends, pages, and groups.

Here are the recommended Facebook ad dimensions for feed ads:

• Media types: JPG or PNG (including panoramic shots and 360-degree photos) and videos (MP4, MOV, GIFs)
• Recommended resolution: at least 1080 x 1080 pixels, for both images and videos
• Minimum resolution: 600 x 600 pixels for images, 120 x 120 pixels for videos (no maximum resolution)
• Maximum file size: 30 megabytes
• Image ratio:
  • Facebook supports image ratios from 1.91:1 to 1:1. That said, offer ads and ads using stock photos must have a 1.91:1 ratio
  • As for Instagram feed Ads, image ratios from 16:9 to 9:16 are supported, but your image may be masked to 1:1
  • The recommended aspect ratio for Instagram video ads is 4:5, but ratios from 1.91:1 to 4:5 are supported
• Characters limits: 40 characters for the headline, 125 characters for the primary text, and 30 characters for the description (the recommended limits are 27, 125, and 27, consecutively)

Here’s a pro tip: if you cannot get your message across without going over those character limits, consider using emojis. Here’s a guide on how to do that effectively in Facebook Ads.

Facebook ad dimensions for carousal ads

Carousal ads display several images or videos (up to ten) in a row instead of a single image. The visuals are displayed in a slideshow-like format.

Here are the recommended Facebook ad dimensions for carousel ads:

• Media types: Images (JPG or PNG) and videos (GIFs, MP4, MOV)
• Recommended resolution: at least 1080 x 1080 pixels, for both images and videos
• Minimum resolution: 600 x 600 pixels for images, 120 x 120 pixels for videos (no maximum resolution)
• Maximum size: 30 megabytes for images, 4 gigabytes for videos
• Image ratio: Facebook supports image ratios from 1.91:1 to 1:1 (1.91:1 to 4:5 on Instagram)
• Video length limits: from one second to 241 minutes (up to two minutes on Instagram)
• Recommended character limits: 40 characters for the headline, 125 characters for the primary text, and 20 characters for the description

Facebook ad dimensions for right-column ads

Right-column ads are those small ads you see – hey, surprise! – on the right side of your feed rather than within it. They’re only shown to desktop users.

Here are the recommended Facebook ad dimensions for right-column ads:

• Media types: JPG or PNG
• Recommended resolution: at least 1080 x 1080 pixels
• Minimum resolution: 254 x 133 pixels (there’s no maximum resolution)
• Maximum size: 30 megabytes
• Image ratio: 1:1
• Recommended character limits: 40 characters for the headline (there’s no space for any other copy)

Facebook ad dimensions for in-stream video ads

In-stream ads appear before, in between, or after a video, and they can be shown to both mobile and desktop users.

Here are the recommended Facebook ad dimensions for video ads:

• Media types: MP4, MOV, or GIF
• Recommended resolution: at least 1080 x 1080 pixels
• Maximum size: 4 gigabytes
• Recommended ratio: 16:9 or 1:1
• Recommended character limits: 40 characters for the headline and 125 characters for the primary text
• Video duration: 5 to 15 seconds for desktop devices, and 5 seconds to 10 minutes for mobile devices

Facebook ad dimensions for Marketplace ads

As the name indicates, marketplace ads are shown to users as they’re scrolling through the Meta Marketplace.

Here are the recommended Facebook ad dimensions for Marketplace ads:

• Media types: JPG or PNG
• Recommended resolution: at least 1080 x 1080 pixels
• Maximum size: 30 megabytes
• Recommended ratio: 1:1
• Recommended character limits: 40 characters for the headline, 125 characters for the primary copy, and 30 characters for the description

Facebook ad dimensions for Instant Articles

Using Instant Articles, publishers can share fast-loading interactive articles with their audience on the Facebook mobile app. And if you’re lucky and Facebook approves your page, you can include ads in those articles (just like you’d place Google ads on your website).

Here are the recommended Facebook ad dimensions for Instant Articles ads:

• Media types: JPG, PNG, GIFs, MP4, and MOV
• Recommended resolution: at least 1080 x 1080 pixels, for both images and videos (there’s no maximum resolution, so make sure to use high res visuals)
• Maximum file size: 30 megabytes for images, 4 gigabytes for videos
• Image ratio: 1.91:1 to 1:1 for images, 16:9 to 9:16 for videos
• Video length: one second to 241 minutes
• Characters limits: 40 characters for the headline, 125 characters for the primary text, and 30 characters for the description

Facebook ad dimensions for Sponsored Messages

Sponsored messages are widely used by marketers to reconnect and reengage with customers. You can use them to send promos, offers, or simply updates to people with whom you’ve already connected on messenger.

Note that Sponsored Messages aren’t available to and from Europe and Japan due to data privacy laws.

Here are the recommended Facebook ad dimensions for Sponsored Messages:

• Media types: JPG and PNG
• Recommended resolution: at least 1200 x 628 pixels
• Maximum file size: 30 megabytes
• Image ratio: 9:16 to 16:9 for images (the recommended ratio is 1.91:1)
• Characters limits: 300 characters for the text greeting, 80 characters for the image title, and 80 characters for the image subtitle

Facebook ad dimensions for Inbox ads

Inbox ads are yet another form of Messenger ads that you can use to send all kinds of offers to users. As the name indicates, they appear right in the users’ inboxes, looking just like normal messages, and they can include text, images, and calls to action.

Note that Inbox ads aren’t available to people in the U.S., Canada, Australia, and France due to data privacy laws.

Here are the recommended Facebook ad dimensions for Inbox ads:

• Media types: JPG and PNG
• Recommended resolution: at least 1080 x 1080 pixels (the minimum resolution is 254 x 133 pixels, and there’s no maximum resolution)
• Maximum file size: 30 megabytes
• Image ratio: 1:1 (you can upload images with an aspect ratio going from 16:9 to 9:16, but they’ll get cropped)
• Characters limits: 125 characters for the ad’s preview, and up to 25 characters for the headline

Facebook ad dimensions for Story ads

Stories are becoming more popular by the hour among Facebook users, which is why you should jump on the bandwagon of Story Ads before it’s too late.

Story ads can be shown to people across most of Meta’s properties, including Facebook, Instagram, and Facebook Messenger. They can include both videos (up to two minutes per video) and images (every image gets displayed for five seconds).

Here are the recommended Facebook ad dimensions for Story ads:

• Media types: Images (JPG or PNG) and videos (GIFs, MP4, MOV)
• Recommended resolution: at least 1080 x 1080 pixels, for both images and videos
• Minimum width: 500 pixels
• Maximum size: 30 megabytes for images, 4 gigabytes for videos
• Recommended ratio: 9:16. It’s important to note that ratios from 1.91:1 to 9:16 are supported (On Instagram, ratios from 16:9 to 4:5 and 9:16 are supported). That said, if your image or video has a ratio that’s under 9:16, a couple of coloured gradient bars will be added above and below your visual. Furthermore, the content from the primary text will be displayed below the image or video
• Video length limits: from one second to 2 minutes (up to one minute on Instagram)
• Recommended character limits: up to 125 characters for the primary text, and up to 40 characters for the headline

Here’s a pro tip: when creating the visuals for your Story ads, avoid adding text within around 250 pixels at the top and bottom to avoid covering your profile picture and call to action.

Which Facebook ad dimensions are recommended?

It’s important to note that these are just Facebook’s official recommendations. That said, it’s always a good idea to stick as closely as possible to these dimensions to ensure that your ads look their best and perform well. For example, as mentioned, if you’re running a single image ad, Facebook recommends that the image be at least 1080 x 1080 pixels, but it can be larger. Should you use a smaller image, it might be blurry or pixelated, or it might even be rejected by Facebook.

Another important aspect to consider is the aspect ratio, which is the ratio of width to height. For example, the recommended aspect ratio for a single image ad is 1.9:1. This means that the width of the image should be 1.9 times its height. Keep in mind that using an aspect ratio that is too different from the recommended one might make your ad look odd or not fit well in the space.

Feeling overwhelmed? Let us handle Facebook ads for you

If dealing with all of the aforementioned specs feels overwhelming, book a discovery call with us, and we’ll show you how we can take all this hassle off your plate.

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Facebook ad dimensions – FAQs