There are a lot of differences between search engine optimisation (SEO) and pay-per-click services (PPC). Before we delve into those, let’s first take a look at what happens every time you look something up on Google. Let’s say you are on the lookout for a clothing...
Search engine optimisation is an ever-growing branch of digital marketing. In 2020 alone, corporate SEO spending reached a whopping $47.5 billion and is expected to reach up to over $75 billion by 2023. So, it should come as no surprise that SEO methodology is...
You have probably heard thousands of times already of the importance of Search Engine Optimisation (SEO) in a business’ marketing journey. It helps them to better promote their brand and be found on the web easier. Consequently, businesses with good SEO tend to find...
Most of us have heard that social media and SEO are connected. Google considers social media popularity as a ranking signal. But do Facebook ads contribute to this ranking signal?
You might have heard that domain names did play a critical role in SEO for a long time. But the rules have changed. A lot. Now, domain names might not directly affect SEO.
Link building is basically the process of having hyperlinks in other websites that lead to your own. In its most convenient form, a hyperlink is basically a bridge that allows users to quickly jump from one page to another on the Internet. Even search engines such as...