If you want to have a good SEO strategy up and running for your website, then you need to understand the concept of links. More precisely, the difference between internal links and external links, as well as the benefits and case uses of both. Understanding how each...
Search engine optimisation (SEO) is essential to the success of most websites out there. It covers a wide variety of different practices, all aimed at one noble goal: ranking in search engines. One key part of SEO is the implementation of keywords in your website....
Local search is a crucial tool for small businesses. Approximately three-quarters of consumers around the world stated they used Google to look for local businesses (Statista). In other words, if your business isn’t properly optimised for local search, you could be...
Long gone are the days when you had to only optimise your content for regular (typed) searches. Nowadays, content must be tailored to both regular and voice search users or else you might potentially lose a huge opportunity.
Getting large amounts of organic traffic from Google is every business owner's dream, right? If you had all the time in the world, you and your team could probably do a lot of SEO (or Search Engine Optimisation) yourself. However, hiring a professional team to do the...
Artificial Intelligence in SEO, also known as AI-powered SEO, refers to the use of Artificial Intelligence to perform tasks related to the search engine optimisation of a website or web page to attain better rankings in SERPs (search engine results pages) and gain...