6 Effective Keyword Research SEO Tips
Finding the keywords that your target audience browses the web with is a huge step in any search engine optimisation (SEO) strategy. If executed properly, this process can help you rise to the first page of Google’s search results. This can boost your organic traffic...
What Is Mailchimp? Everything You Need To Know!
If you're just starting out in the email marketing world, you've probably come across Mailchimp. But, what is Mailchimp? Well, it’s an email marketing platform that helps businesses and marketers manage email lists, design emails, automate campaigns, and analyse...
How To Create A Widget In WordPress
The beauty of WordPress is that it allows you to customise your site to the finest detail. That’s probably the reason it’s currently powering over 43% of websites. That level of customisation can be achieved through various means, including themes, plugins, and, of...
Facebook Ad Dimensions: Size Does Matter!
When running Facebook ads, there’s an aspect that many marketers or business owners ignore, which is choosing the right Facebook Ad dimensions. We know. It may not seem that exciting of a topic compared to targeting, ROI, copywriting, and other subjects we've covered...
Do I Need A Cookie Policy On My Website?
Over the last few years, marketers have become more and more aware of privacy laws (GDPR, CCPA, ePR, etc.) and how to abide by them. After all, should you ignore them, the consequences can be dire. That’s why digital marketers and business owners have started giving...
Email Marketing and Cybersecurity: How Do They Intertwine?
A successful strategy for communicating with both present and new clients is email marketing. Email marketing is an efficient and cost-effective method with a high return on investment (ROI). But, given the increase in online dangers, it's crucial to consider the...