Do I Need A Cookie Policy On My Website?
Over the last few years, marketers have become more and more aware of privacy laws (GDPR, CCPA, ePR, etc.) and how to abide by them. After all, should you ignore them, the consequences can be dire. That’s why digital marketers and business owners have started giving...
Email Marketing and Cybersecurity: How Do They Intertwine?
A successful strategy for communicating with both present and new clients is email marketing. Email marketing is an efficient and cost-effective method with a high return on investment (ROI). But, given the increase in online dangers, it's crucial to consider the...
What Is An SEO Optimised Article?
In today's digital landscape, search engine optimisation (SEO) is more important than ever for businesses, bloggers, and content creators alike (yes, SEO isn’t dead yet). The problem is; with so much competition online, it can be hard to make your content stand out in...
LinkedIn Document Ads Done Right
Are you looking to take your LinkedIn lead gen efforts to the next level? If the answer is yes, you ought to check out LinkedIn Document ads – a LinkedIn ad option that’s often ignored by marketers. In this article, we'll discuss the benefits of using LinkedIn...
WooCommerce Facebook Pixel Setup Explained
When it comes to paid advertising, keeping track of different metrics and analysing results is key. And how can you do that when running Facebook ads, you ask? Simple; you use a Facebook pixel to track different actions visitors perform on your website after clicking...
MailChimp Customer Journey: All You Need To Know
When you’re about to embark on a road trip, it’s ideal that you have a plan covering all the steps you’re going to take along the journey. After all, you must know what you’re going to do at every stop and destination; otherwise, your vacation could be a waste. The...