7 Google Ads Extensions For The Best ROAS
Google Ads extensions are a foolproof way to make your ads look bigger. Bigger ads are more visible. That increases the likelihood of a visitor clicking it, over your competitor’s ad. But, extensions come with a steep learning curve.
The Complete Guide to Facebook Ads
Just the other day, we received a request from a reader to compile a complete guide to Facebook ads. This is not the first time that we’ve received a request like this. Lots of small businesses want to know how to use the Facebook marketplace, and rightly so. It is...
How To Do An SEO Audit In 2025
If you have ever consulted an SEO company, you might have heard the term 'SEO Audit' being mentioned. Did you wonder how to do an SEO audit yourself? We certainly did when we first heard about it. Somehow, 'SEO Audit' sounds like a very technical process with multiple...
Email Marketing for Business – How Can it Help in 2025?
With SEO and PPC garnering the majority of the attention, we are often asked how can email marketing help my business. We are not surprised when we hear it. It’s a very legit question. We live in an era of dynamic changes. Most businesses want to use the most current...
What is Link Building in SEO? – The Impact on Businesses in 2025
Many of our clients wonder ‘what is link building in SEO?' We understand where that’s coming from. The term ‘link building’ pops up every now and then during our initial consultation calls. If you have ever researched SEO, you might have come across tonnes of articles...
Keyword Match Types in Google Ads – Trends for 2025
Businesses looking to use Google Ads must be aware of the different Google Ads keyword match types. Google Ads, formerly called ‘Adwords’ is Google’s pay-per-click marketing platform. It is one of the most effective search marketing tools in the world. If done well,...