You might have read that Facebook Ads for lead generation are not effective anymore. Or that the returns are too meagre to justify the cost. These kinds of baseless statements have been thrown around for a while by a few self-proclaimed marketing gurus. Expensive?...
Most businesses don’t attribute too much importance to LinkedIn Ads for lead generation. We get it. At first glance, LinkedIn doesn’t appear to be as big as some of the other popular social media platforms. But the fact is that LinkedIn offers a robust PPC platform...
Facebook is the world’s leading social media platform with billions upon billions of users. And it’s becoming more and more popular for businesses to use it for advertising purposes. Yes, this is how Facebook make the majority of their revenue. Maybe...
Small businesses looking to increase footfall or generate more leads should consider incorporating local SEO citations into their marketing plans. A local SEO citation is a mention of the name, address, geographical coordinates, and phone number of a local business on...
Many people view digital marketing as competition in every aspect. Yes, there is competition in reality, such as when you are trying to beat your competitors. However, when it comes to Facebook ads Vs Google Ads, is the competition valid? Of course, there is a rivalry...
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