Retargeting on Facebook Ads has been one of the mainstays of their advertising platforms. This seemingly simple addition can dramatically increase click-through rates and conversions. But just like everything Facebook Ads related, retargeting has evolved. Some of it...
It’s been a while since we’ve come across a comprehensive SEO guide for beginners. This is one of the most requested blog posts by our readers. Even a few of our clients have asked us to compile a detailed SEO guide. What makes this so challenging is SEO’s constantly...
There are so many theories about creating SEO content that ranks. Someone who’s new to SEO and content marketing is bound to get lost. Some experts opine that you should write purely for search engine rankings. But your readers are human, aren’t they? If you don’t...
Do you want to grow your business online? Well, stepping into the online world is easy, but leaving a mark can be hard if you don’t follow the right strategy. SEO (or search engine optimisation) can help you grow your business fast, as it will help you build a strong...
Google Ads extensions are a foolproof way to make your ads look bigger. Bigger ads are more visible. That increases the likelihood of a visitor clicking it, over your competitor’s ad. But, extensions come with a steep learning curve. To be honest, any paid advertising...
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