If you want to have a good SEO strategy up and running for your website, then you need to understand the concept of links. More precisely, the difference between internal links and external links, as well as the benefits and case uses of both. Understanding how each...
With the rise of this new world of technology, marketers have limitless options to gather new leads on the Internet while still paying attention to customer retention. And email marketing is one way this can be done. Yet, poor email campaigns leave a poor impact...
Search engine optimisation (SEO) is essential to the success of most websites out there. It covers a wide variety of different practices, all aimed at one noble goal: ranking in search engines. One key part of SEO is the implementation of keywords in your website....
In the 2000s and early 2010s, the idea of using social media for business was foreign to most business owners. However, with the rise of platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, more and more small businesses are seeing marketing...
Many of our old PPC clients now ask us, ‘are facebook ads getting more expensive?’ To be fair, that’s a legitimate question. Compare Facebook advertising costs from 2016 to 2022 and you’re likely to see a steep hike. The question is, are the...
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