Are Facebook Ads Getting More Expensive?

Are Facebook Ads Getting More Expensive?

Many of our old PPC clients now ask us, ‘are facebook ads getting more expensive?’ To be fair, that’s a legitimate question. Compare Facebook advertising costs from 2016 to 2022 and you’re likely to see a steep hike. The question is, are the...
Mobile Marketing Trends That You Need To Follow

Mobile Marketing Trends That You Need To Follow

Mobile marketing has continued to thrive over the past few years. Unlike any other, it’s in a constant state of change and unpredictability. The pandemic years left great consequences on marketing, and naturally, ones that included mobile marketing. This created...
Google Ads Call Tracking: Everything You Need To Know

Google Ads Call Tracking: Everything You Need To Know

According to HubSpot, 76% of people who conduct a local search using their smartphone end up visiting a physical place within 24 hours. And 28% of those people end up making a purchase. So, you can see the importance of the mobile world in digital marketing. Our focus...
LinkedIn B2B Marketing: What You Need To Know

LinkedIn B2B Marketing: What You Need To Know

At the beginning of 2022, the number of LinkedIn users in the United Kingdom is estimated to be well over 33 million, with their ages ranging widely from 25 to even 65+ years old. People are joining LinkedIn at a rate of more than 3 new members every second. The...
Anatomy Of A Facebook Ad: How To Get It Right

Anatomy Of A Facebook Ad: How To Get It Right

According to Meta, advertisers can reach around 2.11 billion people on its platforms. That’s 1 out of every 4 people on the globe. And Facebook, their biggest platform, gets the biggest share out of this reach. So, it’s only logical that more and more...