Over the last decade or so, LinkedIn has become a hub for both B2B and B2C marketing. This comes as no surprise since the social platform is the biggest in the world when it comes to all things professional. More and more people are using the platform to check on the...
When running a Google Ads campaign, one of the main reports that can be helpful to your endeavours is the Google Ads Search Terms Report. Through this report, you can get a look at the many search queries that are triggering your ads. Read along as explain how this...
Off-page SEO presents the greatest difficulties in search engine optimisation (SEO) but also the fewest volunteers. You must maximise your off-site presence if you want your business to rank at the top of search results and receive the traffic, leads, and sales that...
The Google Keyword Planner can be challenging to grasp at first. The Google AdWords Keyword Tool was the predecessor to the Keyword Planner. Its main job is to help you research keywords for your Google Ads campaigns. And with this article, we aim to instruct you on...
Over the last 10 years, SEO (standing for Search Engine Optimisation) has witnessed substantial development. And with the fact that the WordPress market just keeps growing more and more, people are looking for new ways to improve the SEO of WordPress pages. With the...
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