There are a lot of differences between search engine optimisation (SEO) and pay-per-click services (PPC). Before we delve into those, let’s first take a look at what happens every time you look something up on Google. Let’s say you are on the lookout for a clothing...
We love paid ads. They're fast, they're effective and if you know what you're doing, they can give you phenomenal ROI. But a lot of businesses don't believe this. They ask us, 'Is PPC worth it'? Well, to be honest, it depends. There are businesses that lose a lot of...
Businesses running DIY Google ads campaigns often use the browser interface for altering Google ads campaigns. That's an accessible way to use Google ads for sure, that's more commonly used. But there's also Google Ads Editor, which is a more efficient and faster way...
Nowadays, digital advertising is a great way for businesses, small and big alike, to tell their brand stories to hundreds if not thousands of people at once. Such a feat can only be achieved through the huge number of devices and marketing channels that digital...
Numerous world-renown platforms are offering paid advertising based on the data they collect on a regular basis. From the established Google, Facebook, and LinkedIn to the newcomers such as TikTok, the choices are endless. All of these platforms have realised the...
Have you ever looked at your PPC campaign ROI and wondered, ‘how do I find out how much a keyword costs?' You aren't alone. Many small businesses who jump head over heels into PPC want to find this out too. PPC is one of the best marketing channels for any business....