Benefits Of Google Analytics 4 – Our Top 10!
Google Analytics 4 is Google’s most recent iteration of its Analytics programme. It’s the latest and greatest when it comes to both online tracking and analytics. It comes with a wide variety of tracking and reporting features that distinguish it from its predecessor, Universal Analytics.
Facebook Advertising Checklist
As someone who relies on Facebook advertising and PPC ads in general, you should already know the importance of creating a pre-launch checklist using spreadsheets. It gives you a clear view of all the tasks that you need to do prior to your campaign.
Online Marketing Tips For Small Businesses
If there's one thing that businesses learned from the COVID-19 pandemic, it’s the importance of having a strong online presence in keeping a business afloat. More specifically, online marketing. It's reported that worldwide digital advertising spending was at an...
What Is A/B Testing In Digital Marketing?
A/B testing is a way of comparing two versions of an app, webpage, ad, email copy and more in order to determine which one is better performing. In its essence, it's an experiment where two or more variants of a page or copy are shown to people at random, and...
What Is One Advantage Of Advertising On LinkedIn?
LinkedIn offers a wide range of great advertising options that allow you to reach a targeted audience through advertising campaigns. Using the LinkedIn Campaign Manager, one can set their own bids and advertising budget, choose what metrics to focus on, get...
How to Outsource SEO Effectively?
You have probably heard thousands of times already of the importance of Search Engine Optimisation (SEO) in a business’ marketing journey. It helps them to better promote their brand and be found on the web easier. Consequently, businesses with good SEO tend to find...