iOS 14 Facebook Ads: What Changed?
While surfing the web, privacy is crucial; almost everyone out there can agree on that. And at the time of its release, in September of 2020, the iOS 14 update was mainly focused on just this. It gave iOS users the ability to control the amount of data they share with advertisers and publishers while using their apps.
Email Marketing KPIs: Which Ones Should You Use?
Email marketing refers to the act of sending out emails that contain commercial messages, typically to a large group of people at once. Most of these emails are sent to either a potential customer (to convert them) or a current customer (to retain them). As a concept,...
Difference Between SEO And PPC
There are a lot of differences between search engine optimisation (SEO) and pay-per-click services (PPC). Before we delve into those, let’s first take a look at what happens every time you look something up on Google. Let’s say you are on the lookout for a clothing...
Common SEO Problems And How To Avoid Them
Search engine optimisation is an ever-growing branch of digital marketing. In 2020 alone, corporate SEO spending reached a whopping $47.5 billion and is expected to reach up to over $75 billion by 2023. So, it should come as no surprise that SEO methodology is...
Can You Boost Posts On LinkedIn?
In May 2021, LinkedIn launched a new feature that allowed users to get more traffic to their posts: boosting. It grants you the ability to expose your business to a broader audience with just a few clicks. Once a post is boosted, it turns into a paid campaign. This...
Is PPC Worth It? We End The Conundrum
We love paid ads. They're fast, they're effective and if you know what you're doing, they can give you phenomenal ROI. But a lot of businesses don't believe this. They ask us, 'Is PPC worth it'? Well, to be honest, it depends. There are businesses that lose a lot of...