Google Ads Costs In The UK (And How To Reduce Advertising Costs)
Nowadays, the Internet is more accessible than ever. More and more people are getting online on a daily basis. In fact, around 92% of all adults in the UK were recent Internet users in 2020. Of course, the pandemic did play a major part in this number; however, that...
How To Update A Website – 5 Easy Steps To Follow
Updating your website can be a time-consuming task, right? It's one of those things that people sometimes overlook just because they're naturally more focused on their content and such. Still, your site plays a crucial part in your online presence as a brand, so you...
Omnichannel vs Multichannel – Differences Explained
There's not one marketing consultation these days where omnichannel vs multichannel doesn't pop up at least once. These two buzzwords have become the go-to framework for many modern marketers. But what do they actually mean? How do you know which one is right for your...
7 Top Digital Marketing Challenges In 2024
2021 was a great year for the digital marketing industry. As a business, there’s no better time than the present to get involved in digital marketing. Search traffic has increased by 2000% in the last two decades. But as opportunities arise, so do digital marketing challenges.
What Is HARO? All You Wanted To Know
HARO has become an integral part of outreach programmes. It's one of the most popular tools for online marketing and PR. Also, it's a great way to source legitimate backlinks from authority sites. But a lot of businesses are new to this. They're not sure 'what is...
iOS 14 Facebook Ads: What Changed?
While surfing the web, privacy is crucial; almost everyone out there can agree on that. And at the time of its release, in September of 2020, the iOS 14 update was mainly focused on just this. It gave iOS users the ability to control the amount of data they share with advertisers and publishers while using their apps.